I’ve been advocating for Microsoft for a few years now. Their vision has been ambitious and exciting: To create a single platform that adapts to all form-factor devices, from smartphones to tablets to desktop computers. The “tile” interface that Microsoft released in Windows 8 was the first new user interface design since the 1970s (when Xerox PARC created the “icons on a desktop” visual metaphor). Microsoft got panned for being TOO innovative! I think it’s because everyone is so used to Microsoft being an also-ran.
It’s taken three years, but the tech industry is finally waking up to the fact that Microsoft is pulling ahead of Apple. In the same three years, Apple hasn’t done much at all. It seems that all Apple can do is sell iPhones at ridiculous prices for their huge profit margins. And we know from tech history that this strategy always loses eventually.
MIT’s Technology Review magazine is the latest tech insider to come on board with Microsoft, in this article titled “Microsoft is looking like the new Apple.” Here’s the start of the article:
This week, one giant technology company looked like an innovator, launching a sleek new suite of forward-looking hardware to help media professionals work more effectively. Another added a row of buttons to an existing computer. In the past, Apple would have been the former—for the moment, at least, that role has shifted to Microsoft.
“A row of buttons.” Ouch.