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The Creativity Guru

Your Source for the Science of Creativity, Innovation, and Learning

How to Know if You’re a Writer

A writer is somebody for whom writing is more difficult than it is for other people.… Read More How to Know if You’re a Writer

February 20, 2023 keithsawyer2 Comments

Are Teams More Creative When Everyone is Equal?

If you’ve read my books, you know that my answer is yes! The most innovative teams have something that I call group flow. It’s when a group is performing at its peak–realizing the maximum potential of the group. It’s more likely when everyone blends egos and participates equally. It’s the group version of your own… Read More Are Teams More Creative When Everyone is Equal?

February 15, 2023 keithsawyer2 Comments

The French theorist who predicted ChatGPT in 1967

The text is a tissue of quotations drawn from the innumerable centers of culture.… Read More The French theorist who predicted ChatGPT in 1967

February 5, 2023 keithsawyer4 Comments

“Zig Zag” Published in Japanese!

Sawyer’s book of creativity techniques is now available in Japanese, published by Yamaha Music.… Read More “Zig Zag” Published in Japanese!

July 15, 2022 keithsawyer2 Comments

Bingo was his name-o!

Bingo didn’t have a solo inventor; it was created by group genius.… Read More Bingo was his name-o!

June 26, 2022 keithsawyerLeave a comment

Overused Business Words

Words like “innovation” and “collaboration”–who could be opposed to that? … Read More Overused Business Words

June 20, 2022 keithsawyerLeave a comment

Learning In and Through the Arts

Learning how to create looks a lot like effective learning in science and math.… Read More Learning In and Through the Arts

June 6, 2022June 20, 2022 keithsawyer2 Comments

Wrigley Wiggles: Zigzagging to Creativity

Creativity is never a straight linear path from idea to execution. … Read More Wrigley Wiggles: Zigzagging to Creativity

May 20, 2022May 20, 2022 keithsawyerLeave a comment

Tips for Sparking Inspiration

Tips for getting ideas from successful entrepreneurs… Read More Tips for Sparking Inspiration

May 12, 2022 keithsawyer5 Comments

“The Creativity Code” in TIME Magazine

My niece Sarah was in CVS and, for some reading material, she bought the TIME special issue The Power of Personality. While reading it, she discovered that I’m quoted at length in the article “The Creativity Code.” I didn’t even know about it! Thanks for texting me, Sarah! You made my day. The article quotes… Read More “The Creativity Code” in TIME Magazine

March 31, 2022 keithsawyerLeave a comment

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Recent Posts

  • How to Know if You’re a Writer February 20, 2023
  • Are Teams More Creative When Everyone is Equal? February 15, 2023
  • The French theorist who predicted ChatGPT in 1967 February 5, 2023
  • “Zig Zag” Published in Japanese! July 15, 2022
  • Bingo was his name-o! June 26, 2022
  • Overused Business Words June 20, 2022
  • Learning In and Through the Arts June 6, 2022

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About

One of the country's leading scientific experts on creativity, Dr. R. Keith Sawyer is the Morgan Distinguished Professor in Educational Innovations at the University of North Carolina in Chapel Hill. His 2019 book The Creative Classroom presents an original, compelling vision of schools where teaching and learning are centered on creativity. His 2013 book Zig Zag identifies the 8 stages of the creative process, and contains over 100 techniques to enhance your personal creativity.

For speaking or consulting requests, please visit keithsawyer.com.

Resources

Zig Zag Creativity Cards

Train Your Brain for Greater Creativity. 52 techniques that are guaranteed to help you get through impasses, generate new ideas, and exercise your creative brain.

Get the Card Deck

Group Genius: The Creative Power of Collaboration

Group Genius shows us how to be more creative in collaborative group settings, how to change our organizations for the better, and how to tap into our own reserves of creativity. The empowering message is that all of us have the potential to be more creative; we just need to learn the secrets of group genius.

Get the Book

Speaking / Training

Keith gives keynotes and conducts workshops frequently for associations, businesses, and nonprofits. He has led sessions for Fortune 100 companies, education organizations, and arts organizations. To explore having Keith join your event, please contact BrightSight Speakers.

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