The Creativity Guru is Dr. R. Keith Sawyer, the Morgan Distinguished Professor in Educational Innovations at the University of North Carolina in Chapel Hill. He is one of the world’s leading scientific experts on creativity. His 2017 book GROUP GENIUS shows us how to be more creative in collaborative group settings, how to change our organizations for the better, and how to tap into our own reserves of creativity. His 2013 book ZIG ZAG identifies the 8 stages of the creative process, and contains over 100 techniques to enhance your personal creativity. He is the author or editor of 17 books, including the comprehensive textbook overview of creativity research, Explaining Creativity: The Science of Human Innovation.
After receiving his computer science degree from MIT in 1982, Sawyer began his career with a two-year stint designing videogames for Atari. From 1984 to 1990, he worked as a management consultant on innovative technologies; clients included Citicorp, AT&T, and U.S. West. He has been a jazz pianist for over 30 years, and spent several years playing piano with Chicago improv theater groups. His research has been featured on on CNN, Fox News, TIME Magazine, and other media. A popular speaker, he lectures to corporations, associations, and universities around the world on creativity and innovation.