Rodeo Clowns

You’ll be more creative if you learn about more stuff.

And especially, if you learn about randomly different kinds of stuff.

That’s why I’m writing about rodeo clowns: because I’m guessing you don’t know anything about them. And research shows that if you learn just a tiny bit about rodeo clowns (or anything else that you know nothing about) it can enhance your creativity.

I just read an article in the Wall Street Journal about rodeo clown Justin Rumford, and it was fascinating. I’ve never gone to a rodeo, and I probably never will. But it was fascinating to learn what a “barrel man” is. Be honest, don’t you want to know? And trust me, you really want to know Mr. Rumford’s rodeo nickname. Click on the link to read the article. The first person to put Mr. Rumford’s rodeo nickname in a comment gets a shout out! And, please suggest your own randomly different stuff we should learn about, just a tiny bit.

To learn more about how creativity research can help you be more creative, check out my creativity advice book Zig Zag: The Surprising Path to Greater Creativity. Learning about rodeo clowns is a technique I call “Be a Dilettante” and it’s on page 69.