The Secret of Good Writing

Perfect advice by William Zinsser:

The secret of good writing is to strip every sentence to its cleanest components. Every word that serves no function, every long word that could be a short word, every adverb that carries the same meaning that’s already in the verb, every passive construction that leaves the reader unsure who is doing what–these are the thousand and one adulterants that weaken the strength of a sentence.”

I agree completely. I have one quibble: Zinsser should have taken his own advice and replaced “adulterants” with a shorter word. But Zinsser saved me just now: In that previous sentence, I was going to say “I have one minor quibble.” But a quibble is minor, by definition. So let’s add a rule to his list: never use an adjective whose meaning is already embedded in the definition of the noun.

Zinsser follows the above quotation by writing:

And they usually occur in proportion to education and rank.

He’s taking a dig at pompous over-educated intellectuals. But this hasn’t been my experience; I’ve edited early drafts of my senior colleagues, and I’ve read countless undergraduate class papers. Everyone makes the same mistakes; I don’t think they increase with stature.

*From “On Writing Well” (1976) by William Zinsser, who died May 12 at age 92. Excerpted in today’s Wall Street Journal here.