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The Creativity Guru

Your Source for the Science of Creativity, Innovation, and Learning

Tag: design

Collaboration at Apple

The late Steve Jobs seemed to fit the classic stereotype of the creative genius. A college dropout who invented the first personal computer in his garage. The man who stood up to IBM’s boring corporate PC (with the famous 1984 Superbowl commercial). The man who was kicked out of Apple, which promptly started to fail,… Read More Collaboration at Apple

March 28, 2012 keithsawyer3 Comments

Architects of Group Genius

I’ve recently been in touch with an Italian architecture firm called “Architects of Group Genius”…I was intrigued by their name, because my book’s title is Group Genius.  If you visit their web site, you’ll see that they design spaces to foster maximum collaboration and innovation.  As they say, “Innovation, Change, Learning and Collaboration, and the… Read More Architects of Group Genius

March 19, 2009 keithsawyer2 Comments

Apple Without Steve Jobs

I’ve lost track of how many cover stories I’ve read about Steve Jobs’ mysterious illness and his leave of absence from Apple.  The announcement came on Wednesday, and right after the stock markets opened on Thursday morning Apple shares were down 5.7 percent.  Shares recovered Thursday afternoon, but as I write this (Friday Jan. 16th)… Read More Apple Without Steve Jobs

January 16, 2009 keithsawyer8 Comments

The Architecture of Solitude

The big news this week is that my department has moved to a new building on our campus. If you have read my book GROUP GENIUS, you know that I have quite a bit to say about building architecture and office design (for example, see my post “The building that threw up on itself”). What… Read More The Architecture of Solitude

June 27, 2008July 16, 2008 keithsawyer4 Comments

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About

One of the country's leading scientific experts on creativity, Dr. R. Keith Sawyer is the Morgan Distinguished Professor in Educational Innovations at the University of North Carolina in Chapel Hill. His 2019 book The Creative Classroom presents an original, compelling vision of schools where teaching and learning are centered on creativity. His 2013 book Zig Zag identifies the 8 stages of the creative process, and contains over 100 techniques to enhance your personal creativity.

For speaking or consulting requests, please visit keithsawyer.com.

Resources

Zig Zag Creativity Cards

Train Your Brain for Greater Creativity. 52 techniques that are guaranteed to help you get through impasses, generate new ideas, and exercise your creative brain.

Get the Card Deck

Group Genius: The Creative Power of Collaboration

Group Genius shows us how to be more creative in collaborative group settings, how to change our organizations for the better, and how to tap into our own reserves of creativity. The empowering message is that all of us have the potential to be more creative; we just need to learn the secrets of group genius.

Get the Book

Speaking / Training

Keith gives keynotes and conducts workshops frequently for associations, businesses, and nonprofits. He has led sessions for Fortune 100 companies, education organizations, and arts organizations. To explore having Keith join your event, please contact BrightSight Speakers.

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