On the third stop of my European tour, I was invited to give a talk to the CogNovo research group at the University of Plymouth. I was impressed to find one of the top research groups in the world, studying creativity with an interdisciplinary approach.
CogNovo brings together over 40 participating scholars and artists to study creativity and innovation. The group includes cognitive neuroscientists, developmental psychologists, and practicing artists, dancers, and musicians. In addition, they have EU funding for 25 doctoral students, who have moved here from all over the world to study creativity. The University of Plymouth is a great place for this interdisciplinary work, because it has a medical school, an art school, and a strong psychology unit. It was cool that during a break, I got to visit the final degree exhibits of the Media Arts and Design, and the Photography programs, in the building next door to CogNovo.
The EU funding is part of the Creative Europe initiative, with a budget of 1.46 BILLION Euros through 2020 (yes, that’s “billion” with a “b” and not an “m”!). As a creativity researcher in the United States, I’m envious. We don’t have anything like that kind of support for creativity research, even though our political, business, and corporate leadership all agree that creativity is the driver of our future global competitiveness, and that our culture and creative industries are one of our biggest international successes.