I just read the results of a fascinating new survey of 2,040 adult U.S. consumers, conducted online in April for TIME Magazine, Microsoft, and the Motion Picture Association of America (MPAA). #strangebedfellows
First of all, Americans value creativity in others more than just about any other characteristic:
And although 83% of people say creativity is important in their job, a whopping 91% say it’s important in their personal life.
Fifty percent of people think creatively in pictures, only 34% in words. And 4% think creatively in sound…probably the musicians!
For you students and teachers out there: 62% say that creativity is more important to job success than they thought it would be when they were in school.
*If you follow the link below to the online article, you’ll discover that the survey is connected to a conference held on April 26, 2013, hosted by the MPAA, called “The Creativity Conference,” and you can watch video excerpts there (including of President Bill Clinton).