Inventor James Dyson on the Creative Process

Billionaire James Dyson is the inventor of the famous vacuum cleaner, the equally famous air-purifying fan, and many other products. In today’s New York Times, he writes about his creative process–and it’s exactly the non-linear, iterative, hard-work process that creativity research has documented in every creative field. Here are his words of advice:

  • His success is due to “perseverance, taking risks, and having a willingness to fail.”
  • “Inventors rarely have ‘eureka’ moments.”
  • “Developing an idea and making it work takes time and patience.”
  • “We fail every day. Failure is the best medicine–as long as you learn something.”

I’m really interested to learn that Dyson is launching his own university in England, called the Dyson Institute of Engineering and Technology. It’s right where the company is based, in Malmesbury, England. Unlike in the U.S., the U.K. ministry for universities has recently introduced reforms that make it easier for companies to get into education. The minister, Jo Johnson, then suggested that Mr. Dyson should start his own university.

*Weekend confidential, “James Dyson,” by Alexandre Wolfe. New York Times, Sat/Sun, Dec 9-10, p. C11.

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