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The Creativity Guru

Your Source for the Science of Creativity, Innovation, and Learning

Month: August 2017

Where Entrepreneurs Have Ideas

Where do successful entrepreneurs get their best creative ideas? Molly Reynolds* interviewed some entrepreneurs to find out. Here are my favorites : John Goodman, John Goodman PR: Takes a three-hour walk and that’s “when I have my best creative ideas. My head de-clutters, and I start thinking clearly.” Kat Quinzel, Cash Cow: “I get my best… Read More Where Entrepreneurs Have Ideas

August 9, 2017August 9, 2017 keithsawyer2 Comments

Writers’ Drafts: Who Needs Them?

Like all creativity, writing is a wandering and iterative process, where the creator doesn’t know where it’s going. A writer makes hundreds of creative decisions along the way–sometimes, a hundred in just one day. Which word to use; choosing a comma, period, or semicolon; moving a paragraph a few pages forward, or maybe up at… Read More Writers’ Drafts: Who Needs Them?

August 7, 2017August 7, 2017 keithsawyerLeave a comment

Creative Collaboration at Apple Park

Jony Ive, the legendary designer of the iPhone, is now designing Apple’s new Cupertino headquarters, known as Apple Park. He worked closely with Steve Jobs before his passing, and now with CEO Tim Cook. As professional creatives, they know the importance of collaboration in creativity: Ive and Cook place great importance on employers being physically… Read More Creative Collaboration at Apple Park

August 7, 2017 keithsawyerLeave a comment

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Recent Posts

  • “Zig Zag” Published in Japanese! July 15, 2022
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  • “The Creativity Code” in TIME Magazine March 31, 2022

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About

One of the country's leading scientific experts on creativity, Dr. R. Keith Sawyer is the Morgan Distinguished Professor in Educational Innovations at the University of North Carolina in Chapel Hill. His 2019 book The Creative Classroom presents an original, compelling vision of schools where teaching and learning are centered on creativity. His 2013 book Zig Zag identifies the 8 stages of the creative process, and contains over 100 techniques to enhance your personal creativity.

For speaking or consulting requests, please visit keithsawyer.com.

Resources

Zig Zag Creativity Cards

Train Your Brain for Greater Creativity. 52 techniques that are guaranteed to help you get through impasses, generate new ideas, and exercise your creative brain.

Get the Card Deck

Group Genius: The Creative Power of Collaboration

Group Genius shows us how to be more creative in collaborative group settings, how to change our organizations for the better, and how to tap into our own reserves of creativity. The empowering message is that all of us have the potential to be more creative; we just need to learn the secrets of group genius.

Get the Book

Speaking / Training

Keith gives keynotes and conducts workshops frequently for associations, businesses, and nonprofits. He has led sessions for Fortune 100 companies, education organizations, and arts organizations. To explore having Keith join your event, please contact BrightSight Speakers.

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