We Never Think Alone

Here’s a wonderful new book, The Knowledge Illusion: Why We Never Think Alone. The authors, professors Philip Fernbach and Steven Sloman, argue that it’s “a misunderstanding of knowledge” to think that “it goes on between our ears.”

What really sets human beings apart is not our individual mental capacity. The secret to our success is our ability to jointly pursue complex goals by dividing cognitive labor. All of our world-altering innovations were made possible by this ability. Each of us knows only a little bit, but together we can achieve remarkable feats. Knowledge isn’t in my head or in your head. It’s shared.

I love it! I made the same point in my book Group Genius: creativity isn’t really about what’s going on inside your head. Of course, each person’s mind plays a key role in innovation; but creativity is always social, even when you’re alone. Lots of us have good ideas when we’re alone, but we can only have those ideas because of previous conversations, interactions, and encounters–with other people, with other ideas, participating in social networks.

Check out Fernbach’s and Sloman’s book The Knowledge Illusion!

The quotations above are from a NYTimes article by Fernbach and Sloman.

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