Yesterday, I gave a big public lecture at Rice University in Houston, one of the top universities in the U.S. Like many universities, Rice is trying to foster a more creative and entrepreneurial culture across campus. The centerpiece of the effort is a wonderful new building, the Moody Center for the Arts, that’s just opened right in the middle of campus. It’s my kind of architecture–I like the boxy contemporary style.
I was honored to learn that a thousand people signed up for my talk! So they moved it from the small space at the Moody Center (my talk is one of the center’s inaugural events) to the much bigger Stude concert hall, which seats a thousand. I loved performing in the Stude; the acoustics were incredible. I probably could have done my 45 minute talk without a microphone (but I’m glad I had one!)
My core message was that creativity isn’t about having a brilliant insight. Instead, creativity is about having small, everyday insights–ideas that all of us can have, if we engage in research-based creative habits. And it’s important that we realize that creativity follows an unpredictable, wandering path. You can’t know where you’ll end up, and this can make people nervous. You have to learn to trust in the process, and let the creativity emerge from the work.