I’ve been watching the Weather Channel every morning with my son, Graham. A while back, I started writing down the taglines from the advertisements. The tagline is the catchy slogan that comes at the end of the commercial, after the company name. I started to notice that many taglines could work for lots of different companies. It’s not always easy to match the tagline with the right company! Try to match the number with the right letter:
- “Together all the way”
- “I can do this”
- “To help life go right”
- “What’s in your wallet”
- “Fine products made to last”
- “Show more of you”
- “Ready for the workday”
- “Experience an original”
- “Get yours”
- “Be good at life”
- A. Cintas
- B. Met Life
- C. Otesla (a drug)
- D. Cigna
- E. State Farm
- F. L. L. Bean
- G. CNBC
- H. Capital One
- I. The Mattress Store
- J. Met Life (yes, Met Life has two taglines on the list)
And here’s a creativity exercise for today: Create a tagline for you, that captures your personal brand.
Answers: 1D, 2J, 3E, 4H, 5F, 6C, 7A, 8I, 9G, 10B
The Creativity Guru 