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The Creativity Guru

Your Source for the Science of Creativity, Innovation, and Learning

Month: July 2016

Magic Carpet Ride: How Music Gets Created

Here’s a story of the unpredictable, improvisational process of creativity. It’s the story of how the 1968 hit song “Magic Carpet Ride” was created by the band Steppenwolf. Maybe the process works this way: A songwriter writes a song, usually alone, and then gathers the band together to perform the song. If that’s what happens, then musical… Read More Magic Carpet Ride: How Music Gets Created

July 15, 2016 keithsawyer4 Comments

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One of the country's leading scientific experts on creativity, Dr. R. Keith Sawyer is the Morgan Distinguished Professor in Educational Innovations at the University of North Carolina in Chapel Hill. His 2019 book The Creative Classroom presents an original, compelling vision of schools where teaching and learning are centered on creativity. His 2013 book Zig Zag identifies the 8 stages of the creative process, and contains over 100 techniques to enhance your personal creativity.

For speaking or consulting requests, please visit keithsawyer.com.

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