ZIG ZAG Creativity Cards Now Available!


December 15, 2015

I’m excited to announce the release of the ZIG ZAG Creativity Cards!

The card deck has 48 cards, and each one has a different creativity exercise. There are also four cards that describe how to use the cards alone, in groups, and when you’re facilitating a workshop.

The cards are perfect for everyday use. You can do each technique in a few minutes, and use the cards throughout your day. The card deck comes in a hard plastic case so you can take it everywhere (cardboard boxes fall apart pretty fast). It’s time for a new set of creativity techniques that’s practical for everyday use, with exercises that are grounded in the latest creativity research.

The 48 techniques are taken from the book ZIG ZAG: The Surprising Path to Greater Creativity. They’re grouped into the eight stages of the creative process:

  1. Ask: how to ask the right question
  2. Learn: prepare your mind
  3. Look: spot the answers around you
  4. Play: imagine possible worlds
  5. Think: how to have great ideas
  6. Fuse: how to combine ideas
  7. Choose: make good ideas even better
  8. Make: make your ideas visible

The 8 stages are based on creativity research (for a summary of the research, see my creativity textbook, Explaining Creativity.) ZIG ZAG  is a practical, hands-on application of that research.

















Here are two sample cards, with their techniques. If you’d like to see more cards, the card deck web site has a Daily Creativity Card that changes every day.

Card ASK 5


ASK is the first step toward greater creativity. Each of the 8 stages has its own color, and has six cards numbered 1 to 6. The six ASK cards help you make sure that you’ve identified the right problem. (This one is number 5.) Often when you’re stumped, and you can’t think of a solution, it turns out you’re asking the wrong question. (Kudos to artist Robert Cori for the illustrations, and to Nyla Smith for the graphic design.)




Card LEARN 6



The third step is LEARN, preparing yourself for creativity by filling your mind with a variety of information. I love to learn a little bit about lots of different things! It doesn’t take long to learn to juggle, or to play the harmonica. In the past year, I’ve been teaching myself how to repair old accordions! (And yes, I’m still a dilettante, you shouldn’t trust me with your accordion.)





The card deck is available from Amazon.com for $19.95. Visit the card deck web site, www.zzdeck.com, for more techniques and games–for individuals, teams, and workshop facilitation.

8 thoughts on “ZIG ZAG Creativity Cards Now Available!

  1. Hello Keith,

    I am interested by this set of cards but I am quite surprised by the difference of price between US and France !!! On Amazon.fr the price is €66,94 equivalent to $73 !!! Amazing !!!

    Is there another way to get the set ? Regards.



    1. I am selling the cards for USD 19.95, so I don’t understand why Amazon.fr would sell for a different price. The increase is so large that French taxes can’t explain it. Maybe it is the shipping cost? But the high price is far more even than shipping would cost. I will inquire with Amazon to explain this price.

    2. Amazon.com says that they are completely independent from Amazon.fr and that they do not set the prices for Amazon.fr. My French is not very good, so perhaps you could send them a customer service request to ask how they set this price. If you receive a reply, please forward it to me!

  2. Hello Keith.
    Happy New Year ! I
    No answer from the US distributor in France !! So I ordered the cards directly from the amazon.com site, and I received them today… (at the US price +shipping fees).

    1. Great! I’m glad to hear it’s possible to order from Amazon.com even though you’re in France. And, the US price is much lower!
      If you’d like to buy in volume, contact me directly for a bulk discount.

    1. I’m glad you’re interested! Amazon.com has told me that each country’s Amazon site manages its own inventory, so unfortunately I don’t have any influence on their decision. I hope you can get a copy!

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