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The Creativity Guru

Your Source for the Science of Creativity, Innovation, and Learning

Month: May 2013

The Music of Business

I just spoke with Peter Cook, the author of the new book The Music of Business and the creator of the executive workshop “The Academy of Rock.” The core theme of Peter’s book is that rock music can provide valuable lessons for managers. Peter has the perfect background to write this book; he’s a musician,… Read More The Music of Business

May 23, 2013 keithsawyerLeave a comment

Burt Bacharach’s Creativity Technique

Burt Bacharach said this in an interview with Spencer Bailey in the New York Times: When I’m stuck with musicians in the studio and don’t know what’s wrong, I will break and go into a stall in the men’s room. I will sit on the toilet seat. Nobody talks to me there, and I get… Read More Burt Bacharach’s Creativity Technique

May 21, 2013 keithsawyerLeave a comment

Surprising Leadership Lessons From Jazz

I just finished reading a delightful book called Yes to the Mess by Frank J. Barrett. In the face of complexity and constant change, Barrett observes that the world’s best leaders and teams improvise: They invent novel responses, and take calculated risks, without a scripted plan and without a safety net. They say “yes to… Read More Surprising Leadership Lessons From Jazz

May 16, 2013 keithsawyer5 Comments

What Americans Think About Creativity

I just read the results of a fascinating new survey of 2,040 adult U.S. consumers, conducted online in April for TIME Magazine, Microsoft, and the Motion Picture Association of America (MPAA). #strangebedfellows First of all, Americans value creativity in others more than just about any other characteristic:               And… Read More What Americans Think About Creativity

May 15, 2013 keithsawyer1 Comment

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About

One of the country's leading scientific experts on creativity, Dr. R. Keith Sawyer is the Morgan Distinguished Professor in Educational Innovations at the University of North Carolina in Chapel Hill. His 2019 book The Creative Classroom presents an original, compelling vision of schools where teaching and learning are centered on creativity. His 2013 book Zig Zag identifies the 8 stages of the creative process, and contains over 100 techniques to enhance your personal creativity.

For speaking or consulting requests, please visit keithsawyer.com.

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Train Your Brain for Greater Creativity. 52 techniques that are guaranteed to help you get through impasses, generate new ideas, and exercise your creative brain.

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