Architects of Group Genius

I’ve recently been in touch with an Italian architecture firm called “Architects of Group Genius”…I was intrigued by their name, because my book’s title is Group Genius.  If you visit their web site, you’ll see that they design spaces to foster maximum collaboration and innovation.  As they say, “Innovation, Change, Learning and Collaboration, and the blurred boundaries between them, underlie all the work we do.”

My contact there is Maurizio Travaglini, and today I received in the mail a customized Moleskine notebook with KRE-AT09 embossed on the front.  The notebook remains mostly empty but has a few quotations printed inside, including this one from my book:

We’re drawn to the image of the lone genius whose mystical moment of insight changes the world. But the lone genius is a myth; instead, it’s group genius that generates breakthrough innovation. When we collaborate, creativity unfolds across people; the sparks fly faster, and the whole is greater than the sum of its parts.

Keep up the good work, Architectz, and I wish you the best in 2009!

2 thoughts on “Architects of Group Genius

  1. I’m fascinated that you wrote a book entitled Group Genius (which I did not come across until now) and that you never came across the work of MG Taylor, whose work and processes inspired Architects of Group Genius. MG Taylor has been doing amazing work in tapping Group Genius (a term they use explicitly) for 30 years now. I recently interviewed Gail Taylor, one of the founders, in my podcast, which may be a good starting point for learning about their work.

    Looking forward to your book!

  2. Hi Keith,
    I have tried to email you a couple of times with no response. I am one of Maurizio Travaglini’s mentors. His name comes from MG Taylor’s GroupGenius (r) in the early 80’s. Mau has worked with both Matt (M) and me (G) over the last eight or nine years. Architectz does good work! You can find more about us by going to or


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