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Help Me Name My Next Book! June 20, 2012

Posted by keithsawyer in Enhancing creativity.
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I’m really excited about a new book I just finished. It’s a self-help book with the goal of showing everyone how to be more creative. Here’s how the book proposal describes it:

A major new work of nonfiction that will provide a science-backed step-by-step method to maximize our creative potential in any sphere of life—in the workplace, at home, in the arts, in volunteer organizations, or in our relationships and communities.

Here’s the basic idea. Based on scientific studies of creativity, I identified eight steps to the creative process. For each step, I invented about 20 hands-on techniques: fun activities and exercises that will enhance your ability to get through that step successfully. In its overall structure and style, it’s something like the classic books Thinkertoys and Whack On The Side of the Head, but with updated techniques based in research.

My problem now is: I can’t think of a good title, so I need your help! I’ve listed the best of the many that my editor and I have come up with, and please vote for one of these, or provide one or more of your own. If you suggest a new title that we select, of course I will acknowledge you in the book!

A selected few of the many ideas we’ve come up with:

  • Creatopia
  • The Creative Life
  • The Creativity Discipline
  • The Creativity Cycle
  • Choosing Creativity
  • Zig Zag: The surprising path to greater creativity
  • Zoom: Creativity at the speed of light
  • Creatology: The science of successful creativity
  • Kaleidoscope: The eight facets of creativity
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Comments»

1. connieharryman - June 20, 2012

Mind Matters, Scientifically Proven Ways to Become Creative!

2. Jeff - June 20, 2012

Hey Keith,

Zig Zag caught my attention…I was interviewing a person about creativity, and he explained it to me this way. “I’m sort of a rebel. I zig, while other people zag.”

His comment is a comparison to the proverbial ‘think out side the box.’ I *love* that.

So, I like the Zig Zag title…he wasn’t putting down the ‘zag’-gers – just making a point of difference.

/jeff

Gwen Lowenheim - June 20, 2012

perhaps Zag Zig then

3. guingo sylwan - June 20, 2012

Hi Keith, here some sugestions…
Creactivities for a better life.
Creativity. How improve day by day.
Easy&Fun. The serious way of creativity.
Easy&Fun. How to be seriously creative.
Creativity: 8 days a week!

Good luck!
Guingo Sylwan

keithsawyer - June 20, 2012

Thank you! I expected some convergence: “Creactivity” is on our extended list. Also a lot of titles with “eight” in them, but not “Eight days a week” which is good! Here are some others on our extended list:

The eight slices of the orange
The eight stations of the way
The eight notes of creativity
The eight songs of creativity
Creativity in eight movements
Eight tracks of rocking creativity advice
Juggling eight balls
The eight ring circus

And then, titles with “octo” in them like “Octavity” or “The Octagon”

4. Gwen Lowenheim - June 20, 2012

I like “Choosing Creativity.” It’s the one that suggests human activity to me. It speaks to people about taking action, where the others say something about creativity or the method.

That said…congratulations Keith! Very exciting. I look forward to reading and sharing it with others!

5. nicmep - June 20, 2012

Hmm…fascin-8-ing stuff :-)

Not 2 L8 am I?

Perhaps just the simple number 8 on it’s side…Infinite interpretations obviously.

An eight ball even?

Cre8 or cre-eight perhaps?

For something more casual how about along the lines of “stepping out” or “best foot forward”.

Liked the creactivity & tology by the way.

U8 seen nothing yet b b b baby!

Have fun :-D
Nic

6. Bruno - June 20, 2012

Here are a few :
Creativity design
Create !
Just create !
Play and Create
Everyday creativity
Little games to great creativity
Creatology
Colors of creativity
Creativity in practise /
creativity training
Creativity stairs : the eight steps to innovation
Creativity and ideation
Eight ways to ideation
8 balls for your creativity pool

I look forward to reading this new book….

7. David Edwards - June 20, 2012

Cree8 : A Sherpa for the creative process.

8. Solange - June 20, 2012

Marci I liked the ZigZag nane
Best
Solange

9. Aaron - June 21, 2012

Avoid the weeds of life
Light the path
kNOW
A Bio.me

10. Mary Tatem - June 21, 2012

Hurray for you, Keith! So proud of you. I too like Zig Zag. Or how about:
Creativity unsuspected: Unleashing Your Birthright
Creativity Blooms: Nourish the garden of your abilities

keithsawyer - June 22, 2012

Thank you! I also think a “growth” metaphor could work great, here are some from my extended list:

Ballooning
Blooming
Growing
The care and feeding of ideas

11. Per Rosenbaum - June 21, 2012

Be Creative!

I also see a book cover with a Magic Eight Ball with the little clue emerging from the fluid saying, “Be Creative!”

I look forward to reading this book very much, regardless of the title you choose.

12. David - June 22, 2012

I think Creatology is great – you should stick to that. I would rather think how to change a second part of the title. You have “The science of successful creativity”
my play with words(I borrow some ideas from other comments):

the science of creativity training
the science of enhanced creativity
the science of enhanced creativity training
enhanced creativity training manual
creativity manual
Creativity Discipline
the science of a creative mind (I like this one)
the science of creation

13. Per Rosenbaum - June 22, 2012

What might be all the subtitles you could use?

8 scientifically proven ways to be more creative.
The 8 habits of highly creative people.
8 steps to a more creative life.
The 8 traits everyone needs.
How to lead a more creative life.
8 easy steps to unleash your creative powers.

14. Susan Kleine (@skleine) - June 23, 2012

Would love, love, love to use your book for a creativity class I am teaching this coming fall. Its scientific (anti-fluff) basis is very appealing. Might you like to have some beta testers….?

Which ever title you select, I think it should include the word science or scientific.

keithsawyer - June 24, 2012

For your class, you may want to consider using my creativity textbook, just published in 2012 in a second edition: It’s called Explaining Creativity, published by Oxford, and here is the web page:

http://www.explainingcreativity.com

15. Dimis Michaelides - June 24, 2012

Creative Octet
I, Creative
You, Creative
Octet

16. Loren - June 24, 2012

My suggestion – Stay Creative, Stay Alive: Make Your Own Creatopia.

Reasons:
1 It’s an imperative with an optimistic tone, directed at individual readers and browsers who want to improve their lives.
2. The self-help aspect is immediately visible.
3. The subtitle introduces the term Creatopia which, I’m guessing, is developed in the book. It’s a subtitle because readers are probably not familiar with the term yet and might not remember it when recommending it to others.
4. A quick scan didn’t turn up another book with a similar title.
5. It allows for sequels, perhaps tied to your earlier books as well (for example – Expand Your Creatopia: Group Genius Revisited).

Like others, I’m looking forward to reading the book!

keithsawyer - June 24, 2012

Thank you! Perhaps also “Keep Creating”…

17. Kathy Young - June 24, 2012

I like Zig Zag because it is a catchy title that people will remember.
Maybe some other extensions to the zig zag
Zig Zag: Exploring creativity in eight steps

18. keithsawyer - June 24, 2012

My development editor just suggested these titles:

Creativity’s Eight Steps
The Creativity Formula
Tapping Your Creativity
The Blueprint for Creativity
The Creativity Pattern
The Creativity Mosaic
Sequencing Creativity
The Creativity Sequence: Eight Steps That Crack the Code to Any Problem

Dan Dutrow - July 17, 2012

+1 creativity sequencing

And on the cover, put some interesting DNA eye candy to differentiate it from other books on the shelf

19. Jorge - June 25, 2012

If it is based on research:
“Evidence Based Creativity”

Another option is:
“Dare to Create”

20. mlevison (@mlevison) - June 28, 2012

Be Creative; Challenge Your Creativity; Creativity for Everyone; Creativity for Anyone

21. Owen - July 10, 2012

Creativity^2

(read: creativity squared)… shorthand for “creating creativity,” which is what you’re trying to do, right?

22. Rebecca Stockley - July 16, 2012

Greetings Keith,
Your work really inspires me. I can’t wait to read your new book. I like: Kaleidoscope: The eight facets of creativity because it sounds accessible… but I wonder if you have considered using ‘Create’ in the verb form rather than using the noun ‘Creativity’ in your title.

23. Dan Dutrow - July 17, 2012

-creative nonfiction
-the life hacker’s guide to creativity
-brain hacker
-weird science: creativity hacks
-creativity hacks
-creativity playbook
-creativity handbook
-creativity cookbook
-your genius

+1 creatology
+1 creatopia

24. Sean Monahan - July 19, 2012

You’re Creative: A Guide to Realizing Your Creative Potential

25. keithsawyer - September 18, 2012

The title has been chosen, and it is:

ZIG ZAG: The Surprising Path to Greater Creativity

Thank you all for providing all those suggestions!

26. Check Out The Awesome Cover Design of ZIG ZAG, My New Book « Creativity & Innovation - January 12, 2013

[...] who helped select the title for my new creativity advice book, ZIG ZAG (in the comments on this blog post). Last month, the awesome art team at my publisher, Jossey-Bass, spent a few weeks coming up with [...]


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